The Development of Tools for Designing the Local Characteristic Food Packaging Based on Digital Applications as an Attempt to Accelerate Education

DOI

10.2991/assehr.k.200129.065How to use a DOI?

Keywords

acceleration of education, digital application simulation, food souvenirs, MSMEs, packaging design

Abstract

Different varieties of local community products have sprung up, one of which is a food souvenir. The souvenirs certainly require a proper packaging design. Thus, the government has provided several facilities to cater to the needs. However, there is still a problem concerning the limited number of facilitators to keep up with the fast-growing number of MSME businesspeople, which hampers education for them. This further results in the packaging design of existing MSME products, despite having been functional, non-conceptual, still looks ‘me-too’ and does not reflect the local characteristics. In the era of digital product marketing, a packaging design that functions as a promotional tool and a cultural ambassador must be the one that is creative and promotes locality simultaneously. To materialize the goal, it is necessary to accelerate further education for MSME businesspeople on how to design their product packaging designs appropriately using independent learning methods and based on digital applications. In this particular research, two research methods, namely observation, and FGD, are utilized. In addition, traditional transformation methods, namely ATUMICS and the design process theory to design the features of digital applications, are applied. This digital simulation application will hopefully be useful to accelerate the education of packaging design for MSME businesspeople, so that in the future, the packaging design of West Java food products can be more conceptualized, customized and creative with a strong local identity

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Monica Hartanti
AU  - Nina Nurviana
AU  - Christine Claudia Lukman
PY  - 2020
DA  - 2020/02/06
TI  - The Development of Tools for Designing the Local Characteristic Food Packaging Based on Digital Applications as an Attempt to Accelerate Education
BT  - Proceedings of the 3rd International Conference on Learning Innovation and Quality Education (ICLIQE 2019)
PB  - Atlantis Press
SP  - 517
EP  - 529
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200129.065
DO  - 10.2991/assehr.k.200129.065
ID  - Hartanti2020
ER  -