What Is More Important In Business? The Fallacy In Interpreting Innovation As a Strategy

DOI

10.2991/iclick-18.2019.59How to use a DOI?

Keywords

Innovation, Strategy, Bussiness Plan

Abstract

There is a different perspective between the typical Craftsman Businessman and the Opportunistic Entrepreneur. Business cannot be separated from the risk but the courage (recklessness) is also not the best solution. The era of economic openness has shown the world community on how the changing business strategy model continues to move dynamically so that the business strategy is also changing and developing. The mistake of many businessmen, especially for the beginner businessmen is the mistake in interpreting innovation as a business strategy. Innovation can turn into a disaster if it's done without proper planning and understanding of the business market.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Roslina Alam
AU  - Nasir Hamzah
AU  - Aditya Halim Perdana Kusuma Putra
AU  - Wenny Anggresia Ginting
AU  - Sauh Hwee Teng
PY  - 2019/07
DA  - 2019/07
TI  - What Is More Important In Business? The Fallacy In Interpreting Innovation As a Strategy
BT  - Proceedings of the 1st International Conference on Life, Innovation, Change and Knowledge (ICLICK 2018)
PB  - Atlantis Press
SP  - 286
EP  - 291
SN  - 2352-5398
UR  - https://doi.org/10.2991/iclick-18.2019.59
DO  - 10.2991/iclick-18.2019.59
ID  - Alam2019/07
ER  -