Proceedings of the 2024 6th International Conference on Literature, Art and Human Development (ICLAHD 2024)

The Translation Strategies for External Publicity Methods, Take Zhoushan Folk Culture as an Example

Authors
Yuye Lu1, Yanbin Zhou1, Fusheng Zhang1, *
1Zhejiang Ocean University, Zhoushan, Zhejiang, China
*Corresponding author. Email: 453635266@qq.com
Corresponding Author
Fusheng Zhang
Available Online 14 December 2024.
DOI
10.2991/978-2-38476-319-1_63How to use a DOI?
Keywords
Translation strategy; External publicity; Zhoushan; Folklore
Abstract

This paper discusses the application of translation strategies in external publicity, especially how to enhance Zhoushan's international profile and enhance its folk culture transmission through effective translation. The research points out that Zhoushan, as an important Marine city in China, has a unique geographical location and rich folk resources. By adopting accurate and culturally adaptable translation strategies, Zhoushan's characteristic culture can be effectively introduced to international audiences, thus promoting its recognition and influence on a global scale. This study analyzes the current situation of translation in Zhoushan's external publicity, puts forward specific suggestions for translation improvement, and discusses the influence of different translation strategies on the transmission of folk culture. The results show that the comprehensive application of functional equivalence translation, cultural adaptation and market-oriented translation strategies can significantly improve the international acceptance and understanding of Zhoushan folk customs, and provide valuable experience and methodology support for the global dissemination of local culture.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 6th International Conference on Literature, Art and Human Development (ICLAHD 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 December 2024
ISBN
978-2-38476-319-1
ISSN
2352-5398
DOI
10.2991/978-2-38476-319-1_63How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Yuye Lu
AU  - Yanbin Zhou
AU  - Fusheng Zhang
PY  - 2024
DA  - 2024/12/14
TI  - The Translation Strategies for External Publicity Methods, Take Zhoushan Folk Culture as an Example
BT  - Proceedings of the 2024 6th International Conference on Literature, Art and Human Development (ICLAHD 2024)
PB  - Atlantis Press
SP  - 543
EP  - 551
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-319-1_63
DO  - 10.2991/978-2-38476-319-1_63
ID  - Lu2024
ER  -