Studies on the Importance and Problems of Mass Media Management

DOI

10.2991/978-2-38476-265-1_2How to use a DOI?

Keywords

media management; marketing channel theory; media convergence

Abstract

The media has become a catalyst for the transformation of the media industry to meet the new era of development. In the current integrated media environment, media companies are required not only to keep pace with the times, but also to highlight their own characteristics, and actively face the new opportunities and challenges. For financial management, where management data is increasing, and management content is expanding, it is imperative to use information technology to empower financial management. Based on marketing channel theory, this paper explains the importance of mass media marketing channel management to the development of mass media, analyses the problems in mass media marketing channel management, and puts forward the management countermeasures.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Min Guo
PY  - 2024
DA  - 2024/07/18
TI  - Studies on the Importance and Problems of Mass Media Management
BT  - Proceedings of the 5th International Conference on Language, Art and Cultural Exchange (ICLACE 2024)
PB  - Atlantis Press
SP  - 4
EP  - 10
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-265-1_2
DO  - 10.2991/978-2-38476-265-1_2
ID  - Guo2024
ER  -