The New Media Age: Alienation and Dissolution of Youth Values by Online Social Media Influencer Culture

DOI

10.2991/978-2-38476-094-7_33How to use a DOI?

Keywords

alienation theory; Online social influencer culture; Youth Values; human logic; capital logic

Abstract

The phenomenon of cultural alienation of online social media influencers has become prevalent with the development of new media. The main research objective of this paper is to explore the impact of cultural alienation of online social media influencers on the values of adolescent groups afterwards. The perspective is analysed in the context of new media and based on alienation theory. The study focuses on qualitative research methods, specifically using the online documentation method and content analysis to analyse the data. After analysing the data, it was learned that there are two stages of alienation. The first stage is the alienation of the culture of online social media influencers themselves, i.e. the stage of being held hostage by the logic of capital. The second stage is the alienation of adolescent values, i.e. the stage of alienation caused by the influence of capital-influencers of online social media. In order to restore the human logic to its place and enable Chinese youth to return to the mainstream culture, the author also proposes countermeasures to eliminate the alienation phenomenon.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yu Ma
PY  - 2023
DA  - 2023/08/29
TI  - The New Media Age: Alienation and Dissolution of Youth Values by Online Social Media Influencer Culture
BT  - Proceedings of the 4th International Conference on Language, Art and Cultural Exchange (ICLACE 2023)
PB  - Atlantis Press
SP  - 266
EP  - 273
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-094-7_33
DO  - 10.2991/978-2-38476-094-7_33
ID  - Ma2023
ER  -