The Strategy Research of IP Image Design Based on Visual Context—Take “POP MART” as an Example

DOI

10.2991/978-2-38476-094-7_34How to use a DOI?

Keywords

IP image design; Visual performance; POP MART; Emotional experience; design psychology

Abstract

Objective: This paper takes POP MART as an example to explore the specific design strategy of IP image design in the visual context from the perspective of visual design. Method: Based on the analysis of pop mart’s visual form and the basic principles of IP image design, this paper analyzes pop Mart from three aspects: instinct level, behavior level and reflection level. Results: Summarizes several design strategies and methods for reference in the visual form, functionality and extensibility of IP image, as well as the construction of emotional experience. Conclusion: The IP image design method based on visual context is applied in IP role design, which further clarifies the development direction of IP image in visual design and provides a certain reference value.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ziming Song
PY  - 2023
DA  - 2023/08/29
TI  - The Strategy Research of IP Image Design Based on Visual Context—Take “POP MART” as an Example
BT  - Proceedings of the 4th International Conference on Language, Art and Cultural Exchange (ICLACE 2023)
PB  - Atlantis Press
SP  - 274
EP  - 282
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-094-7_34
DO  - 10.2991/978-2-38476-094-7_34
ID  - Song2023
ER  -