Cognitive Processing Level and Communication Strategy of Traditional Chinese Medicine Culture Keywords

Take “Preventive Treatment of Disease” as an Example

DOI

10.2991/assehr.k.210609.055How to use a DOI?

Keywords

Cognitive processing level, International dissemination of TCM culture, “preventive treatment of disease”, strategies

Abstract

Since the 18th CPC National Congress, with the development of TCM becoming a national strategy, how to take effective measures to spread TCM culture has become the primary issue. Based on the clear status quo, on the basis of TCM culture propagating definition and in-depth analysis of traditional Chinese medicine "Preventive treatment of disease" and Chinese traditional culture keywords the inner link between Confucianism culture, combining the theory of cognitive processing level, exploratory from two aspects of daily life and cultural psychological surface of deep keywords of the TCM culture communication strategy is put forward, in order to boost the international spread of traditional Chinese medicine culture.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xue Jingying
AU  - Li Yajun
PY  - 2021
DA  - 2021/06/10
TI  - Cognitive Processing Level and Communication Strategy of Traditional Chinese Medicine Culture Keywords
BT  - Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021)
PB  - Atlantis Press
SP  - 272
EP  - 275
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210609.055
DO  - 10.2991/assehr.k.210609.055
ID  - Jingying2021
ER  -