Implementation of Public Relations Activities at Senior High School 5 Malang, Indonesia

DOI

10.2991/assehr.k.201214.279How to use a DOI?

Keywords

public relation, student, high school

Abstract

Public Relations (PR) is a process of communication between schools and the public to try to instill an understanding of the needs and works of education as well as to encourage public interest and responsibility in efforts to advance schools. The purpose of this research is to find out:(1) planning of public relations activities in Senior High School State 5 Malang; (2) implementation of PR techniques in Senior High School State 5 Malang; (3) obstacles in public relations activities at Senior High School State 5 Malang; and (4) evaluation of the implementation of public relations activities in Senior High School State 5 Malang. The method in this research is a qualitative case study method with data collection through observation, interviews, and documentation. The results of this study are public relations planning, implementation of PR techniques, obstacles in the implementation of public relations, and evaluation of public relations activities.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Millennial Deva Sandhiya
AU  - Dedi Prestiadi
AU  - Siti Nur Khomariyah
PY  - 2020
DA  - 2020/12/15
TI  - Implementation of Public Relations Activities at Senior High School 5 Malang, Indonesia
BT  - Proceedings of the 1 st International Conference on Information Technology and Education (ICITE 2020)
PB  - Atlantis Press
SP  - 465
EP  - 470
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.279
DO  - 10.2991/assehr.k.201214.279
ID  - Sandhiya2020
ER  -