Synergy of Accounting and Search Engine Marketing (SEM) Applications for Business

DOI

10.2991/assehr.k.220305.062How to use a DOI?

Keywords

accounting; information technology; SEM

Abstract

Nowadays, accounting is highly necessary for interested parties to use accounting reports as the main source of information for decision making. In addition, the use of information technology in accounting is purposed for time and cost efficiency. Reviewed from the viewpoint of the process of its activities, accounting can be defined as the process of recording, classifying, summarizing, reporting and analyzing financial data of an entity. The type of research in this research is descriptive qualitative. Here, it can be seen that accounting is a complex activity, involving various kinds of activities. Other necessary information in the decision making. By using SEM strategy, marketers can improve the likelihood of potential customers visiting a business’s website when they are looking for information.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Anisya Sukmawati
PY  - 2022
DA  - 2022/03/30
TI  - Synergy of Accounting and Search Engine Marketing (SEM) Applications for Business
BT  - Proceedings of the 4th International Conference on Innovation in Engineering and Vocational Education (ICIEVE 2021)
PB  - Atlantis Press
SP  - 309
EP  - 312
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220305.062
DO  - 10.2991/assehr.k.220305.062
ID  - Sukmawati2022
ER  -