A Review of Research on Influencing Factors and Governance of the Quality of Geographical Indication Agricultural Products Brand

DOI

10.2991/978-94-6463-504-1_18How to use a DOI?

Keywords

GI Agricultural Brands; Regional Public Brands for Agricultural Products; Brand Quality; Influencing Factors; Governance Research

Abstract

Geographical Indication (GI) agricultural product brands are an important support for China's rural revitalisation, and the quality of GI agricultural product brands determines the process of rural development and sustainable development. To provide research support for brand quality management of GI agricultural products and clarify the current research status of brand quality of GI agricultural products, this paper combines quantitative and qualitative research methods and uses CiteSpace software to visualise and analyse the existing literature. Firstly, this paper combed the authoritative academic literature at home and abroad to clarify the relevant concepts of brand quality of GI agricultural products. Then, this paper conducted a metrological analysis of the literature, explored the temporal distribution and development process of the foreign and Chinese literature, and used Citespace software to conduct keyword co-occurrence analysis, keyword clustering analysis and emergent word analysis of the literature in this field, so as to depict the knowledge map of the research on the quality of the brand of GIs of agricultural products, and analysed the hotspots of the research in this field. Secondly, the results of the comprehensive econometric analysis summarise the four hot topics in this research field. Finally, based on the above analyses, the future research direction of GI agricultural product brand research is proposed.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Meng Shi
AU  - Guanbing Zhao
PY  - 2024
DA  - 2024/08/31
TI  - A Review of Research on Influencing Factors and Governance of the Quality of Geographical Indication Agricultural Products Brand
BT  - Proceedings of the 2024 3rd International Conference on Information Economy, Data Modelling and Cloud Computing (ICIDC 2024)
PB  - Atlantis Press
SP  - 180
EP  - 202
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-504-1_18
DO  - 10.2991/978-94-6463-504-1_18
ID  - Shi2024
ER  -