Analyses on Strategies of Enhancing Brand Competitiveness of HUAWEI Company

DOI

10.2991/icicci-15.2015.27How to use a DOI?

Keywords

Keywords-Huawei company; brandcompetitiveness; globalization; opportinities

Abstract

Abstract—This article analysis and evaluates the current brand competitiveness of Huawei company through combing the theory of brand competitiveness combined with the company brand growth process of Huawei. Then it specifically analysis the origin of its competitiveness and explores how to build a well-known brand. On this basis, the paper puts forward countermeasures and suggestions of promoting the brand competitiveness of Huawei Company, hoping to offer reference value to domestic multinational companies in the aspect of promoting enterprise brand competitiveness.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jianchun Ke
PY  - 2015/09
DA  - 2015/09
TI  - Analyses on Strategies of Enhancing Brand Competitiveness of HUAWEI Company
BT  - Proceedings of the 2nd International Conference on Intelligent Computing and Cognitive Informatics
PB  - Atlantis Press
SP  - 120
EP  - 123
SN  - 1951-6851
UR  - https://doi.org/10.2991/icicci-15.2015.27
DO  - 10.2991/icicci-15.2015.27
ID  - Ke2015/09
ER  -