A Research on Customer Loyalty Based on the Network Marketing

DOI

10.2991/icicci-15.2015.26How to use a DOI?

Keywords

Keywords-Network marketing; Customer loyalty;Influencing factor

Abstract

Abstract—For a long time, the formation and maintenance of customer loyalty have always been one of the key points of the traditional marketing and network marketing. With the rapid development of market economy in China, the domestic market is also more open and international. The network marketing entered the Chinese market with its strong practicality and resource recovery. People's shopping behavior extends from the traditional physical store to the virtual shop on the network. But there is no doubt that no matter the traditional physical store, or a virtual store, which conforms to the trend of the Times, the obtaining and maintenance of customer loyalty is always the key to obtain maximized benefit. Based on the summary and analysis of related theory and influence factors about network marketing and customer loyalty, this article analyzed emphatically how to effectively maintain the customer loyalty under the condition of network marketing; and to some extent, explained the formation mechanism of customer loyalty under the condition of the network.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wenhua Qiu
PY  - 2015/09
DA  - 2015/09
TI  - A Research on Customer Loyalty Based on the Network Marketing
BT  - Proceedings of the 2nd International Conference on Intelligent Computing and Cognitive Informatics
PB  - Atlantis Press
SP  - 116
EP  - 119
SN  - 1951-6851
UR  - https://doi.org/10.2991/icicci-15.2015.26
DO  - 10.2991/icicci-15.2015.26
ID  - Qiu2015/09
ER  -