Research on Network Visual Marketing Strategy of Garment Enterprises

DOI

10.2991/icibet.2013.222How to use a DOI?

Abstract

With the global popularization of e-commerce, the sales methods of garment enterprises have started developing from the traditional entity stores to the orienta-tion of network sales, and network mar-keting launches enterprises’ multiple marketing patterns. Based on the defi-ciency that online shopping is devoid of a sense of reality, when promoting the website construction, China’s garment enterprises should also intensify the de-velopment of and the research on online commodity exhibition technology and visual marketing strategy, so as to create the optimal shopping environment similar to traditional sales environment.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuanyuan Zhang
AU  - Zhixiang Wang
PY  - 2013/03
DA  - 2013/03
TI  - Research on Network Visual Marketing Strategy of Garment Enterprises
BT  - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
PB  - Atlantis Press
SP  - 1013
EP  - 1016
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet.2013.222
DO  - 10.2991/icibet.2013.222
ID  - Zhang2013/03
ER  -