Cross-cultural Influence on Manage-ment of International Business

DOI

10.2991/icibet.2013.166How to use a DOI?

Abstract

With the management of innovation and technology, the number of multinational corporations is growing steadily and their business fields are expanding. Therefore, this paper expounds and analyzes the basic opinions of culture and manage-ment of international business, discloses the importance and necessity of cross-cultural study and education for the global manager and those in management positions through analyzing the benefits of cross-cultural research in managing and marketing so as to promote international business and operate effectively in a complex world market.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongli Gao
PY  - 2013/03
DA  - 2013/03
TI  - Cross-cultural Influence on Manage-ment of International Business
BT  - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
PB  - Atlantis Press
SP  - 768
EP  - 771
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet.2013.166
DO  - 10.2991/icibet.2013.166
ID  - Gao2013/03
ER  -