Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)

Reflection on Organizational Culture from the Perspective of Inner Moral

Authors
Bing Yan, Keling Zheng, Bing Xu
Corresponding Author
Bing Yan
Available Online March 2013.
DOI
10.2991/icibet.2013.77How to use a DOI?
Abstract

Moral was not intrinsic in business, because non-moral business myth had been popular in both theory and practice for a long time. In order to survive in the consumer campaigns, companies tied to combine organizational culture and moral in three stages: spontaneously seeking for social morality, identifying moral norms, and consciously spreading moral norms in organizational culture. But in fact organizational moral might easily become an inner moral and serves for the benefits of organizations, which will do harms to organizations and the public.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
Series
Advances in Intelligent Systems Research
Publication Date
March 2013
ISBN
978-90-78677-57-4
ISSN
1951-6851
DOI
10.2991/icibet.2013.77How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Bing Yan
AU  - Keling Zheng
AU  - Bing Xu
PY  - 2013/03
DA  - 2013/03
TI  - Reflection on Organizational Culture from the Perspective of Inner Moral
BT  - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
PB  - Atlantis Press
SP  - 352
EP  - 355
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet.2013.77
DO  - 10.2991/icibet.2013.77
ID  - Yan2013/03
ER  -