Reflection on Organizational Culture from the Perspective of Inner Moral
Authors
Bing Yan, Keling Zheng, Bing Xu
Corresponding Author
Bing Yan
Available Online March 2013.
- DOI
- 10.2991/icibet.2013.77How to use a DOI?
- Abstract
Moral was not intrinsic in business, because non-moral business myth had been popular in both theory and practice for a long time. In order to survive in the consumer campaigns, companies tied to combine organizational culture and moral in three stages: spontaneously seeking for social morality, identifying moral norms, and consciously spreading moral norms in organizational culture. But in fact organizational moral might easily become an inner moral and serves for the benefits of organizations, which will do harms to organizations and the public.
- Copyright
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Bing Yan AU - Keling Zheng AU - Bing Xu PY - 2013/03 DA - 2013/03 TI - Reflection on Organizational Culture from the Perspective of Inner Moral BT - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013) PB - Atlantis Press SP - 352 EP - 355 SN - 1951-6851 UR - https://doi.org/10.2991/icibet.2013.77 DO - 10.2991/icibet.2013.77 ID - Yan2013/03 ER -