Study on the Use of an iPad app for University Student Recruitment

DOI

10.2991/icibet.2013.36How to use a DOI?

Abstract

Multi-touch tablet devices, like the iPad, are increasingly used for sales and mar-keting activities. In the higher education sector, these devices can contribute to university promotion and student re-cruitment. With this purpose, we have created an iPad app to be used by univer-sity informants in orientation fairs ad-dressed to secondary school students, and evaluated its usage in a fair. Two questionnaires have been distributed between informants and visitors to evaluate their satisfaction. The results show that the app has contributed to improve the task of informants, and has produced a positive impact in visitors.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xavier Ferre
AU  - Ricardo Imbert
AU  - Emilia Palma
AU  - Miguel Angel Pascual
PY  - 2013/03
DA  - 2013/03
TI  - Study on the Use of an iPad app for University Student Recruitment
BT  - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
PB  - Atlantis Press
SP  - 170
EP  - 173
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet.2013.36
DO  - 10.2991/icibet.2013.36
ID  - Ferre2013/03
ER  -