Adaptability Resonance Exploitation for Enhancing Firm Performance

DOI

10.2991/aisr.k.220201.025How to use a DOI?

Keywords

market driving; social media; firm performance; adaptability resonance

Abstract

The literature on social media has been widely disseminated, utilizing a variety of metrics and techniques. This paper aims to examine a novel conceptual model that can help close a gap in the research on social media to improve business performance. The SEM testing method analyses cross-sectional data from 150 Magellan business owners in Magellan, Central Java. It is hoped that adaptability of resonance exploitation can act as a mediator between the effects of social media and market driving on performance, thereby contributing theoretical and practical contributions to the literature in marketing management science and assisting SMEs in formulating strategies to improve company performance through the development of new concepts focused on the exploitation of adaptability’s resonance. This study discovered that market driving and the use of social media had a substantial favorable effect on Adaptability Resonance Exploitation. Additionally, a strong positive correlation exists between Market Driving, social media, and Resonance Adaptability Exploitation and Company Performance.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Anis Atikah
AU  - Harry Soesanto
PY  - 2022
DA  - 2022/02/02
TI  - Adaptability Resonance Exploitation for Enhancing Firm Performance
BT  - Proceedings of the 2nd International Conference on Industry 4.0 and Artificial Intelligence (ICIAI 2021)
PB  - Atlantis Press
SP  - 138
EP  - 143
SN  - 1951-6851
UR  - https://doi.org/10.2991/aisr.k.220201.025
DO  - 10.2991/aisr.k.220201.025
ID  - Atikah2022
ER  -