Proceedings of the 2023 International Conference on Image, Algorithms and Artificial Intelligence (ICIAAI 2023)

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Analysis of the Challenges that Poizon May Face in the Future of Digitalization

Authors
Zijian Guo1, *
1Wellington School of Business and Government, Victoria University of Wellington, Wellington, 6012, New Zealand
*Corresponding author. Email: guoziji@myvuw.ac.nz
Corresponding Author
Zijian Guo
Available Online 27 November 2023.
DOI
10.2991/978-94-6463-300-9_91How to use a DOI?
Keywords
Digital disruption; Digital Transformation; Big data; E-commerce; Platform
Abstract

By introducing new digital technologies such as big data analysis, cloud computing and artificial intelligence, the traditional business model, industry structure and market operation process will be gradually reconstructed in the near future. As an e-commerce platform, Poizon adopts the dual business model of “socializing + e-commerce”, and lacks core strategies and unique competitive advantages in the face of digital transformation. This article briefly introduces some potential challenges that Poizon may face under digital disruption, and analyzes and provides suggestions for these issues from the perspectives of consumers and users to help Poizon change its strategic weaknesses and address potential threats. After analyzing the current weaknesses and threats of Poizon through Strengths, Weaknesses, Opportunities, Threats analysis, technology is considered to be the main obstacle hindering Poizon’s digital transformation. It further leads to issues such as the consumer trust crisis and the collapse of the identification function system. The Political, Economic, Social, Technical framework proves that Poizon will still have enough market opportunities, policy support and social and cultural incentives to formulate relevant strategies for digital transformation after overcoming technical difficulties in the future.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 International Conference on Image, Algorithms and Artificial Intelligence (ICIAAI 2023)
Series
Advances in Computer Science Research
Publication Date
27 November 2023
ISBN
978-94-6463-300-9
ISSN
2352-538X
DOI
10.2991/978-94-6463-300-9_91How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

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TY  - CONF
AU  - Zijian Guo
PY  - 2023
DA  - 2023/11/27
TI  - Analysis of the Challenges that Poizon May Face in the Future of Digitalization
BT  - Proceedings of the 2023 International Conference on Image, Algorithms and Artificial Intelligence (ICIAAI 2023)
PB  - Atlantis Press
SP  - 888
EP  - 897
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-300-9_91
DO  - 10.2991/978-94-6463-300-9_91
ID  - Guo2023
ER  -