Proceedings of the 2023 International Conference on Image, Algorithms and Artificial Intelligence (ICIAAI 2023)

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About Blind Box Economy – Analysis of the Business Environment and Marketing Strategies of Pop Mart

Authors
Xiangyu Zhu1, *
1School of Business, Sun Yat-sen University, Guangzhou, Guangdong, 510000, China
*Corresponding author. Email: zhuxy99@mail2.sysu.edu.cn
Corresponding Author
Xiangyu Zhu
Available Online 27 November 2023.
DOI
10.2991/978-94-6463-300-9_83How to use a DOI?
Keywords
PEST analysis; STP theory; POP MART; blind box
Abstract

As Blind Box has gained explosive popularity among young people in China and POP MART is the most successful company in this industry, its operation and marketing strategies arouse the wide attention of the market and are copied by its competitors. Therefore, this paper focuses on POP MART s development and its business environment and strategies, and conducts an all-sided analysis of POP MART, using PEST analysis to explore some macro factors affecting this company. STP theory is then used to help to make further research into how POP MART uses marketing strategies to reach out to its target customers and position itself in the market. Through all these analyses, this paper gives a comprehensive but also specific evaluation of POP MART, which reveals the uniqueness of its business mode as well as its flaws. It then proposes some practical and sustainable suggestions for POP MART and enterprises alike to adjust its operation in the current marketplace and make up for its weaknesses.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 International Conference on Image, Algorithms and Artificial Intelligence (ICIAAI 2023)
Series
Advances in Computer Science Research
Publication Date
27 November 2023
ISBN
978-94-6463-300-9
ISSN
2352-538X
DOI
10.2991/978-94-6463-300-9_83How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiangyu Zhu
PY  - 2023
DA  - 2023/11/27
TI  - About Blind Box Economy – Analysis of the Business Environment and Marketing Strategies of Pop Mart
BT  - Proceedings of the 2023 International Conference on Image, Algorithms and Artificial Intelligence (ICIAAI 2023)
PB  - Atlantis Press
SP  - 803
EP  - 816
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-300-9_83
DO  - 10.2991/978-94-6463-300-9_83
ID  - Zhu2023
ER  -