Analysis of Factors That Influence Consumer Choice of Iron Deficiency Anemia Drugs

DOI

10.2991/ahsr.k.201001.034How to use a DOI?

Keywords

assortment analysis, iron deficiency anemia, consumer preferences, drug

Abstract

The aim of the study is to analyze factors that influence the choice of iron deficiency anemia drugs. The sociological survey was carried out in medical and pharmacy organizations. The survey involved 20 doctors who have used the drugs under study and 70 end randomly selected end users of drugs. All questionnaires were found to be valid. The following data were obtained: 66 % of doctors prescribe iron supplements in combination with vitamins; 60 % of doctors prefer imported drugs; 70 % of respondents prescribe oral solutions; Actiferrin is prescribed in 88 % of cases. The end consumers prefer domestic drugs. 58 % of respondents answered that efficiency is the most important factor; for 90 % of respondents, safety is important; 71 % prefer Sorbiferr Durules, 70 % prefer Maltoferr and other drugs.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - E. I. Gribkova
AU  - G.A. Galkina
AU  - T.V. Pak
PY  - 2020
DA  - 2020/10/03
TI  - Analysis of Factors That Influence Consumer Choice of Iron Deficiency Anemia Drugs
BT  - Proceedings of the International Conference “Health and wellbeing in modern society” (ICHW 2020)
PB  - Atlantis Press
SP  - 167
EP  - 170
SN  - 2468-5739
UR  - https://doi.org/10.2991/ahsr.k.201001.034
DO  - 10.2991/ahsr.k.201001.034
ID  - Gribkova2020
ER  -