A study on the application of “new power” directing aesthetics in the film “Full River Red”

DOI

10.2991/978-2-38476-277-4_106How to use a DOI?

Keywords

New power director; Multi-type elements; Popular aesthetics; New media aesthetics

Abstract

The film “Full River Red” is the second time that director Zhang Yimou brought his works into the Spring Festival file. Up to now, the film has made a total of 4.5 billion yuan at the box office, which can be described as the “Full River Red” in the box office. “New power” director group is the main force of the Chinese film market at present, they have become the synonym of high box office, the creation of the film “Full River Red” is also affected by it, the film all reflect the elements of “new power” director aesthetics. First of all, the film breaks the shackles of traditional genre films, and uses a variety of genre elements and localization to enrich the connotation of the film; Secondly, it chooses the direction of popular aesthetics to balance the subjectivity and popularity of the film; Finally, the use of “new media aesthetics”, the creative team with the Internet thinking of the film to carry out a full coverage of publicity. It is the use of “new power” aesthetics that makes the film stand out in the Spring Festival and become famous.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yichen Liu
PY  - 2024
DA  - 2024/09/02
TI  - A study on the application of “new power” directing aesthetics in the film “Full River Red”
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 959
EP  - 965
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_106
DO  - 10.2991/978-2-38476-277-4_106
ID  - Liu2024
ER  -