Study on the Influencing Factors of Short Video Communication of Hongqiqu Spirit

--Taking Tik Tok as an Example

DOI

10.2991/978-2-38476-277-4_117How to use a DOI?

Keywords

spirit of Hongqiqu; short video; communication power

Abstract

Hongqiqu is an important red resource in Henan, and the spirit of Hongqiqu is an important part of our national spirit. In the short video era, the dissemination and promotion of the spirit of Hongqiqu is facing many opportunities and challenges. This paper extracts short videos related to Hongqiqu on the Tik Tok, and explores the factors influencing the communication power of short videos of Hongqiqu through content analysis. The study finds that the overall power of the dissemination of the spirit of Hongqiqu on the Tik Tok is limited, and the narrative style and video materials have an impact on the power of the videos. The official media should cooperate with the private opinion leaders to help spread the spirit of Hongqiqu in the short video platform.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Chenyang Liu
PY  - 2024
DA  - 2024/09/02
TI  - Study on the Influencing Factors of Short Video Communication of Hongqiqu Spirit
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 1048
EP  - 1057
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_117
DO  - 10.2991/978-2-38476-277-4_117
ID  - Liu2024
ER  -