A study on how the Little Red Book platform influences young women’s fertility intentions

DOI

10.2991/978-2-38476-277-4_88How to use a DOI?

Keywords

social media; fertility intention; the Little Red Book

Abstract

In recent years, China’s birth rate has hit record lows, and the natural population growth rate has begun a negative growth pattern. Correspondingly, the “fear of marriage and childbearing” among young women of marriageable age in social media has become a group emotion. “The fear of marriage and childbearing has become an emotional bias on the Little Red Book platform, and affects the risk perception and fertility imagination of young female users. In this paper, from December 2022 to December 2023, we searched the Little Red Book platform with a series of keywords such as “fear of marriage and childbearing” and “don’t want to have children”, and selected 500 notes in order of the number of comments, and analyzed the negative sentiment of the Little Red Book by using the case study analysis method. Using the case study method, we analyzed the transmission mechanism of negative fertility emotions in the Little Red Book. The study found that there are two mechanisms by which social media expressions influence young women’s fertility intentions: constructing fertility imagination and magnifying fertility risks. Women have the right to be informed about fertility risks, and it is important to avoid the fertility anxiety trafficked by social media platforms and reduce women’s unnecessary fertility anxiety.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Peiru Wang
PY  - 2024
DA  - 2024/09/02
TI  - A study on how the Little Red Book platform influences young women’s fertility intentions
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 782
EP  - 787
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_88
DO  - 10.2991/978-2-38476-277-4_88
ID  - Wang2024
ER  -