Research on communication strategies for ecological civilization awareness among Chinese university students under the influence of new media

DOI

10.2991/978-2-38476-277-4_9How to use a DOI?

Keywords

New media; Ecological Civilization; University Students; Communication Strategies; SIPS Model

Abstract

Given the current ecological crisis, there is a universal desire to achieve a higher level of sustainable development and create a harmonious society. Ecological civilization has emerged as a new form of human civilization that is an inevitable consequence of industrial civilization. It takes various forms in different countries, ethnic groups, and regions. China’s distinctive approach and model of ecological civilization have the potential to influence the global direction of ecological civilization. Young university students, as future successors and builders, play a critical role in the progress of human civilization. This paper analyzes survey data and interview materials from 403 college students to uncover the reasons behind the insufficient implementation of ecological actions. Additionally, the paper proposes optimization strategies for ecological content dissemination based on the SIPS model, which align with the information dissemination mechanism of the new media era and the characteristics of audience behavior, and evaluates their effectiveness. The research aims to provide valuable insights for enhancing the ecological civilization awareness and practical actions of university students and contribute to the promotion of global ecological civilization and sustainable development.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Sui He
PY  - 2024
DA  - 2024/09/02
TI  - Research on communication strategies for ecological civilization awareness among Chinese university students under the influence of new media
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 63
EP  - 74
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_9
DO  - 10.2991/978-2-38476-277-4_9
ID  - He2024
ER  -