Research on the Enlightenment of Japanese Animation Culture Communication Strategy to the Development of Chinese Animation Industry from the Perspective of International Communication

DOI

10.2991/978-2-38476-277-4_98How to use a DOI?

Keywords

Animation; International Communication; Japan; Animation Diplomacy

Abstract

The importance of cultural soft power is gradually increasing in today’s world. Animation has become an important commodity carrying culture with its bright emotional appeal and aesthetic value. In recent years, the international influence of Chinese animation is on the rise, but there is still a gap between China and anime giants such as United States and Japan. This article focuses on the purpose of “going out” of Chinese animation, and analyzes the success and popularity of Japanese animation. Under the policy of “animation diplomacy” of the Japanese government, Japanese animation has built a complete industrial chain and diversified means of communication. At the same time, Japanese animation itself embodies the universal cultural value. The classification system of animation also helps it select its audience, which has important research significance in the process of cross-cultural communication. Based on this, this paper puts forward some suggestions on improving the cultural industry system, introducing animation classification and expanding the selection of animation themes for the international communication of Chinese animation.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ziyu He
PY  - 2024
DA  - 2024/09/02
TI  - Research on the Enlightenment of Japanese Animation Culture Communication Strategy to the Development of Chinese Animation Industry from the Perspective of International Communication
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 894
EP  - 903
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_98
DO  - 10.2991/978-2-38476-277-4_98
ID  - He2024
ER  -