Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)

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Reflecting on the Integration of Visual Media in Urban Branding

Authors
Linzitong Jiang1, 2, *
1Kyiv National University of Technologies and Design, Kyiv, Ukraine
2Kyiv Institute at Qilu University of Technology, Jinan City, People’s Republic of China
*Corresponding author. Email: 786264053@qq.com
Corresponding Author
Linzitong Jiang
Available Online 2 September 2024.
DOI
10.2991/978-2-38476-277-4_137How to use a DOI?
Keywords
city brand; visual media; localization; digitization; immersion
Abstract

As cities become increasingly homogenous, unique local tourism resources are growing in value. Consequently, the use of visual media to localize and disseminate city brands is of paramount importance. By analyzing popular online tourism trends in Zibo and Harbin, this paper suggests that city brands’ visual media should be deeply rooted in local culture and heavily digitized. Embedding the interactive process in community conversations can enhance visual immersion.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
2 September 2024
ISBN
978-2-38476-277-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-277-4_137How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Linzitong Jiang
PY  - 2024
DA  - 2024/09/02
TI  - Reflecting on the Integration of Visual Media in Urban Branding
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 1226
EP  - 1232
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_137
DO  - 10.2991/978-2-38476-277-4_137
ID  - Jiang2024
ER  -