A Study of Community-Based Communication of Niche Cultures
- DOI
- 10.2991/978-2-38476-277-4_85How to use a DOI?
- Keywords
- niche culture; Community; Social communication
- Abstract
With the continuous popularization of computer and Internet technology, various niche cultures have been widely disseminated and discussed. Compared with mainstream culture, niche culture still faces the dilemma of being marginalized, although it has more development positions in the Internet era. Communities focusing on a specific niche culture bring together niche culture enthusiasts and provide an ideal place for the dissemination and development of niche culture. This paper takes a niche culture WeChat group as the research object, and adopts the research method of cyber ethnography to explore the aggregation, marketing and interaction of the dissemination of niche culture within the community.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Yifan Zhang PY - 2024 DA - 2024/09/02 TI - A Study of Community-Based Communication of Niche Cultures BT - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024) PB - Atlantis Press SP - 759 EP - 764 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-277-4_85 DO - 10.2991/978-2-38476-277-4_85 ID - Zhang2024 ER -