A Study of Community-Based Communication of Niche Cultures

DOI

10.2991/978-2-38476-277-4_85How to use a DOI?

Keywords

niche culture; Community; Social communication

Abstract

With the continuous popularization of computer and Internet technology, various niche cultures have been widely disseminated and discussed. Compared with mainstream culture, niche culture still faces the dilemma of being marginalized, although it has more development positions in the Internet era. Communities focusing on a specific niche culture bring together niche culture enthusiasts and provide an ideal place for the dissemination and development of niche culture. This paper takes a niche culture WeChat group as the research object, and adopts the research method of cyber ethnography to explore the aggregation, marketing and interaction of the dissemination of niche culture within the community.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yifan Zhang
PY  - 2024
DA  - 2024/09/02
TI  - A Study of Community-Based Communication of Niche Cultures
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 759
EP  - 764
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_85
DO  - 10.2991/978-2-38476-277-4_85
ID  - Zhang2024
ER  -