“Generating power with love”: an exploration of the emotional labour process of junior bloggers on the Little Red Book platform

DOI

10.2991/978-2-38476-277-4_182How to use a DOI?

Keywords

Emotional Labour; Bloggers; Little Red Book

Abstract

The development of social networks and digital platforms has stimulated the public’s desire for participation and expression, making emotional labour play an increasingly important role in China’s media industry. This paper takes junior bloggers on Xiaohongshu platform as the research object, and through the research methods of participatory observation and in-depth interviews, and based on the theory of emotional labour since Antonio Negri and Michael Hardt, we re-examine the labour process of junior bloggers as emotional labourers. The study finds that while junior bloggers conform to the control and regulation of the platform, they also continue to grope for dynamic resistance strategies. Emotional factors are the main motivation for junior bloggers to continue to actively engage in creative production, in which the platform and junior bloggers are not in a zero-sum game of incompatibility, but on the contrary, junior bloggers can obtain positive emotional experiences and self-consistent recognition of their interests.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yizhen Liu
PY  - 2024
DA  - 2024/09/02
TI  - “Generating power with love”: an exploration of the emotional labour process of junior bloggers on the Little Red Book platform
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 1623
EP  - 1630
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_182
DO  - 10.2991/978-2-38476-277-4_182
ID  - Liu2024
ER  -