Research on the Influencing Factors and Behavioral Mechanisms of Users’ Willingness to Disclose Privacy in E-commerce Situations-Based on Grounded Theory
- DOI
- 10.2991/978-2-38476-277-4_4How to use a DOI?
- Keywords
- E-commerce Situations; privacy disclosure; influencing factors; behavioral mechanisms
- Abstract
With the development of e-commerce and artificial intelligence technology, privacy leakage incidents have caused concern among network users, but on the one hand, network users say that they care about their privacy, and on the other hand, they disclose their privacy. In this paper, 12 Internet users were interviewed in depth using the grounded theory method of qualitative research. The influencing factors and behavioral mechanism model of users’ privacy disclosure intention are constructed by corresponding coding, and the conclusion is drawn that privacy fatigue will affect people’s privacy disclosure behavior directly and indirectly by influencing perceived trust. Perceived trust has a direct impact on privacy disclosure behavior, while perceived trust and privacy fatigue are influenced by external factors, personal factors and privacy calculation, which provides a lesson for e-commerce companies to better use AI to carry out marketing campaigns, and collect and protect customer privacy.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Hongfu Yu AU - Pingfeng Liu PY - 2024 DA - 2024/09/02 TI - Research on the Influencing Factors and Behavioral Mechanisms of Users’ Willingness to Disclose Privacy in E-commerce Situations-Based on Grounded Theory BT - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024) PB - Atlantis Press SP - 20 EP - 27 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-277-4_4 DO - 10.2991/978-2-38476-277-4_4 ID - Yu2024 ER -