The Evolution and Transformation of Trust in Media Organizations under the Background of Blockchain Technology

DOI

10.2991/978-2-38476-277-4_67How to use a DOI?

Keywords

Blockchain; Decentralized organization; Digital trust

Abstract

Media organizations have undergone an evolution from hierarchical organizations to platform organizations. The role played by media organizations has evolved from information producers to information managers, and their trust mechanisms have also shifted from authoritative trust to payment trust, achieving large-scale production of media content. However, the platform centered hegemony formed around payment trust mechanisms is not conducive to deep collaboration among organizational members. The decentralized organization based on blockchain technology has achieved digital trust, forming peer-to-peer trust relationships among organizational members, and promoting the safe and efficient operation of media organizations.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dengke Wang
PY  - 2024
DA  - 2024/09/02
TI  - The Evolution and Transformation of Trust in Media Organizations under the Background of Blockchain Technology
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 615
EP  - 621
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_67
DO  - 10.2991/978-2-38476-277-4_67
ID  - Wang2024
ER  -