Expression of Life and Emotions: Narrative Research on Family Ethics Drama in Rural Short Videos
——A Case Study of Douyin Blogger Xiaopinggaiya
- DOI
- 10.2991/978-2-38476-277-4_53How to use a DOI?
- Keywords
- Rural Short Videos; Family Ethics Drama; Narrative Research
- Abstract
Family-centeredness is an important concept in traditional Chinese cultural thought, and family ethics have been valued in artistic creations both past and present, both in China and abroad. With the development of social media, short videos have gradually become an important narrative form. Rural short video family ethics dramas have emerged as a branch of short video series, demonstrating how short videos embed narratives within rural family settings and influence the dissemination and self-narration of audiences. This study employs content analysis as the primary method, with narrative theory’s whole-content analysis framework, focusing on revealing the unique narrative characteristics of short video family ethics dramas. It explores how these dramas construct rural family landscapes for dissemination on short video platforms, and the article found audiences achieve emotional resonance with the videos and other viewers through expressions of approval, sharing, anticipation, and opposition in the comments section.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Shuqing Liu PY - 2024 DA - 2024/09/02 TI - Expression of Life and Emotions: Narrative Research on Family Ethics Drama in Rural Short Videos BT - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024) PB - Atlantis Press SP - 475 EP - 484 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-277-4_53 DO - 10.2991/978-2-38476-277-4_53 ID - Liu2024 ER -