Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)

<Previous Article In Volume
Next Article In Volume>

Expression of Life and Emotions: Narrative Research on Family Ethics Drama in Rural Short Videos

——A Case Study of Douyin Blogger Xiaopinggaiya

Authors
Shuqing Liu1, *
1School of Journalism and Communication, Zhengzhou University, Zhengzhou, China
*Corresponding author. Email: Liushuqing511@163.com
Corresponding Author
Shuqing Liu
Available Online 2 September 2024.
DOI
10.2991/978-2-38476-277-4_53How to use a DOI?
Keywords
Rural Short Videos; Family Ethics Drama; Narrative Research
Abstract

Family-centeredness is an important concept in traditional Chinese cultural thought, and family ethics have been valued in artistic creations both past and present, both in China and abroad. With the development of social media, short videos have gradually become an important narrative form. Rural short video family ethics dramas have emerged as a branch of short video series, demonstrating how short videos embed narratives within rural family settings and influence the dissemination and self-narration of audiences. This study employs content analysis as the primary method, with narrative theory’s whole-content analysis framework, focusing on revealing the unique narrative characteristics of short video family ethics dramas. It explores how these dramas construct rural family landscapes for dissemination on short video platforms, and the article found audiences achieve emotional resonance with the videos and other viewers through expressions of approval, sharing, anticipation, and opposition in the comments section.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
2 September 2024
ISBN
978-2-38476-277-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-277-4_53How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shuqing Liu
PY  - 2024
DA  - 2024/09/02
TI  - Expression of Life and Emotions: Narrative Research on Family Ethics Drama in Rural Short Videos
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 475
EP  - 484
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_53
DO  - 10.2991/978-2-38476-277-4_53
ID  - Liu2024
ER  -