Short Video Empowerment and Dilemma Analysis of Early Returning Entrepreneurial Bloggers

DOI

10.2991/978-2-38476-277-4_178How to use a DOI?

Keywords

Short Video; Return Home Entrepreneurship; Dilemma

Abstract

The research on returning entrepreneurs is mainly based on dilemma exploration, influencing factors and path exploration, and less on the survival dilemma of small-volume returning entrepreneurs under short video empowerment. This paper analyzes the empowerment theory and dilemma of 15 small-volume bloggers ‘ account content on Douyin platform through network ethnography and participatory observation. The analysis results of this paper are as follows: short video completes the process of empowerment from three aspects: action, expression and relationship, but at the same time, empowerment exposes the confusion and homogeneity of video creation and the field problems faced by entrepreneurs returning home.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xinyuan Li
AU  - Gongjing Gao
PY  - 2024
DA  - 2024/09/02
TI  - Short Video Empowerment and Dilemma Analysis of Early Returning Entrepreneurial Bloggers
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 1596
EP  - 1601
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_178
DO  - 10.2991/978-2-38476-277-4_178
ID  - Li2024
ER  -