Research on Knowledge Dissemination of Short Video Platforms from the Perspective of Social Network Analysis—Take Bilibili as an Example

DOI

10.2991/978-2-38476-092-3_94How to use a DOI?

Keywords

social network analysis; Bilibili; knowledge dissemination; short videos

Abstract

In the era of short videos, Bilibili has become an important platform for young people to acquire knowledge. Based on the perspective of social network analysis, the follow network of Bilibili knowledge domain creators are constructed, and the structural characteristics of Bilibili knowledge dissemination network are explored by using Ucinet software, concluding that the knowledge dissemination relationships of Bilibili creators are scattered, the dissemination power varies significantly, and the knowledge content of Bilibili covers a wide but uneven area, and proposed optimization strategies for Bilibili knowledge dissemination.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yan Gao
PY  - 2023
DA  - 2023/09/09
TI  - Research on Knowledge Dissemination of Short Video Platforms from the Perspective of Social Network Analysis—Take Bilibili as an Example
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 767
EP  - 775
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_94
DO  - 10.2991/978-2-38476-092-3_94
ID  - Gao2023
ER  -