Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)

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The Semantic Structure and Cultural Embodiment of Internet Memes: A Comparative Analysis Based on Memes Scenarios

Authors
Zhaoqi Wang1, *
1University of Birmingham, Birmingham, UK
*Corresponding author. Email: zxw045@alumni.bham.ac.uk
Corresponding Author
Zhaoqi Wang
Available Online 9 September 2023.
DOI
10.2991/978-2-38476-092-3_232How to use a DOI?
Keywords
Semantic Structure; Chinese Social Media; Customized Memes
Abstract

In the era of social media, China’s ecosystem of memes on social platforms presents a tendency of personalization, that is to say, it is centered on users’ personal preferences and tastes. It seems that the differentiation and influences of various applications on users’ using memes have been weakened. However, western social platforms do not support customized memes. Maybe the difference in memes is related to the difference between Chinese and English itself. English internet slang has been created for years and used by all ages so that people who speak English do not have to use memes to express their feelings. On the contrary, Chinese internet slang exists for just a few years, update frequently, and is not identified by various ages, offering great space for the production of personalized stickers. To compare the usage and meaning-producing mechanism, this study compares both Chinese popular social platforms and English ones.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
9 September 2023
ISBN
978-2-38476-092-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-092-3_232How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhaoqi Wang
PY  - 2023
DA  - 2023/09/09
TI  - The Semantic Structure and Cultural Embodiment of Internet Memes: A Comparative Analysis Based on Memes Scenarios
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 1811
EP  - 1821
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_232
DO  - 10.2991/978-2-38476-092-3_232
ID  - Wang2023
ER  -