Revival of Chinoiserie

Research on the Impact of Chinese Culture Wave on Short Video Platform and Its Users

DOI

10.2991/assehr.k.220504.319How to use a DOI?

Keywords

Chinoiserie; Short-video platforms; Douyin; Hong Lou Meng

Abstract

As more and more media content contains Chinoiserie-related elements, media platforms, and digital media users realize the rise of Chinese culture in the new media era has important impacts on both of them. The ever-changing Chinese traditional culture-related media content is not solely a culture. The revitalization of Chinoiserie in digital media platforms represents a trend. Besides the impacts in platforms, Chinese media users’ inward worlds have been changed as well. The research will analyze a survey’s result that reflects the impacts of Chinoiserie content on both short-video platforms and media users. Douyin will be analyzed as the representative of the short-video platform. Also, the research applies in a short-video account as the case study, better verifying the results concluded from the survey. This paper holds that the audience characteristic of the wide spread of Chinese style is the young group. The creative transformation and innovative development of Chinese traditional culture, especially the communication mode in the new media era, has expanded the influence of Chinese culture. This paper will provide some perspectives and Enlightenment for the dissemination of traditional culture in the new media era.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Xiya Shi
PY  - 2022
DA  - 2022/06/01
TI  - Revival of Chinoiserie
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 1761
EP  - 1765
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.319
DO  - 10.2991/assehr.k.220504.319
ID  - Shi2022
ER  -