The Ways of Corporate Innovation: A Review Analysis

DOI

10.2991/assehr.k.220504.266How to use a DOI?

Keywords

Corporate Innovation; Technology; Employees; Marketing Strategy

Abstract

Innovation is a necessary factor for a company to find a way to survive. Only through continuous innovation can an enterprise seek long-term development. If an enterprise does not know how to innovate and pursue improvement, the life of the enterprise will soon stop and it will be on the risk of dying. The essence of innovation is the need for enterprises to break through their own limitations and create more new systems and initiatives to meet the needs of the economic market under the only conditions available, so as to stay at the forefront of the trend of the times, cast a solid foundation for the enterprise, win the fierce market competition, and bring new growth points for the enterprise. This paper focuses on the theme of corporate innovation and first empirically analyses the importance of corporate innovation including in terms of technology, staff allocation by management and employee rights for a company. Then, this study reviews the various ways of corporate innovation such as management innovation and marketing strategy innovation that can further help a firm to seek long-term development.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Jingyao Zhuang
PY  - 2022
DA  - 2022/06/01
TI  - The Ways of Corporate Innovation: A Review Analysis
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 1471
EP  - 1476
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.266
DO  - 10.2991/assehr.k.220504.266
ID  - Zhuang2022
ER  -