How to Narrate China’s Stories Overseas Via Social Media - Take the Dissemination of “Tang Palace Night Banquet” as an Example
- DOI
- 10.2991/assehr.k.220504.483How to use a DOI?
- Keywords
- Tang Palace Night Banquet; Social Media; Chinese Story; Communication Effect
- Abstract
Domestically, telling Chinese stories and exporting Chinese culture through social media can enhance people’s political and cultural identity internally. Externally, it is conducive to establishing foreign exchange position and making Chinese voice heard. The “Tang Palace Night Banquet” of 2021 Henan TV Spring Festival Gala has been widely disseminated on domestic social media and highly praised by the public and media, and has even gone abroad and attracted overseas netizens. Therefore, the article takes the dissemination process and effect of “Tang Palace Night Banquet” on domestic and foreign social media as the research object, and selects Bilibili, Weibo, YouTube and Twitter as platforms to compare the difference in feedback on this program on domestic and foreign social media. The study finds that users’ feedback on “Tang Palace Night Banquet” differs significantly on different social media platforms at home and abroad. Based on this, several suggestions were given. To tell Chinese stories better, narrators themselves should fully accept and affirm Chinese culture; they should pay more attention to the influence of individuals as communicators; adjust language expression to the characteristics of different platforms; and uphold consistency in interpretation on social media at home and abroad.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Jiayan Shen PY - 2022 DA - 2022/06/01 TI - How to Narrate China’s Stories Overseas Via Social Media - Take the Dissemination of “Tang Palace Night Banquet” as an Example BT - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022) PB - Atlantis Press SP - 2658 EP - 2662 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220504.483 DO - 10.2991/assehr.k.220504.483 ID - Shen2022 ER -