The Brand Internationalization of Chinese Sportswear Companies: A Case Study of Anta and Li-Ning

DOI

10.2991/assehr.k.210519.220How to use a DOI?

Keywords

brand internationalization, Li Ning, Anta

Abstract

This paper selects Li Ning and Anta as research cases to find out how these two companies succeed in internationalization. Through the analysis we concluded a successful path of the brand internationalization process of Chinese apparel companies, and also provide a reference for other Chinese apparel companies to promote internationalization.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chengzhi Niu
PY  - 2021
DA  - 2021/05/20
TI  - The Brand Internationalization of Chinese Sportswear Companies: A Case Study of Anta and Li-Ning
BT  - Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021)
PB  - Atlantis Press
SP  - 1110
EP  - 1114
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210519.220
DO  - 10.2991/assehr.k.210519.220
ID  - Niu2021
ER  -