Research on Consumer 's Purchase Behavior of Green Product

DOI

10.2991/ichssd-17.2018.56How to use a DOI?

Keywords

Environmental consciousness, Purchase behavior, Social responsibility, Attitude.

Abstract

In view of the economic potential of green consumption, this study collected 555 valid samples through questionnaires to explore the influencing factors of consumers' green purchase behavior. The results show that consumer's perception of corporate social responsibility (CSR) and attitude toward green product have significantly positive effects on the green purchase behavior. Among them, the green attitude has partially mediating effect on the relationship between perceived CSR and green purchase behavior. In addition, environmental consciousness has a significantly positive moderating effect on the relationship between green attitudes and green purchase behavior, and it has a significantly negative moderating effect on the relationship between perceived CSR and attitudes toward green product. It can be seen that perceived CSR, green attitude, and environmental consciousness are the important factors influencing consumers' green purchase behavior.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Delphine Ya-Chu Chan
AU  - Cheng-Hui Wei
AU  - Zhu-Qing Xu
PY  - 2017/11
DA  - 2017/11
TI  - Research on Consumer 's Purchase Behavior of Green Product
BT  - Proceedings of the 2nd International Conference on Humanities Science and Society Development (ICHSSD 2017)
PB  - Atlantis Press
SP  - 274
EP  - 278
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-17.2018.56
DO  - 10.2991/ichssd-17.2018.56
ID  - Chan2017/11
ER  -