A Study of College Students' Reading Behavior and Reading Promotion Strategies in Omnimedia Environment

DOI

10.2991/ichssd-17.2018.53How to use a DOI?

Keywords

composite, Media, reading, promotion.

Abstract

In this paper, a study of College Students' reading behavior and reading promotion strategies in omnimedia environment as the theme, this paper analyzes this issue from four aspects. First of all, the article analyzes the characteristics of the media environment of College Students under the composite reading from four aspects. Secondly, this article from the three aspects of the complex problems of college students reading may exist in all media environment are summarized, then, from three different dimensions of the media environment of college students composite reading behavior has made several suggestions, finally, discusses the Promotion Countermeasures of College Students' reading the whole composite media environment from three aspects. Hope this research can inspire and help for the relevant experts and scholars.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jingwu Han
PY  - 2017/11
DA  - 2017/11
TI  - A Study of College Students' Reading Behavior and Reading Promotion Strategies in Omnimedia Environment
BT  - Proceedings of the 2nd International Conference on Humanities Science and Society Development (ICHSSD 2017)
PB  - Atlantis Press
SP  - 260
EP  - 263
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-17.2018.53
DO  - 10.2991/ichssd-17.2018.53
ID  - Han2017/11
ER  -