Research on Beautiful Rural Construction Based on SWOT Analysis—A Case Study of Dayu Village in Yongchun County

DOI

10.2991/ichssd-17.2018.52How to use a DOI?

Keywords

SWOT analysis, beautiful village, Dayu Village.

Abstract

Beautiful rural areas are important parts of beautiful China. Under "new normal", the beautiful rural construction creates an upsurge throughout the nation. Based on SWOT analysis, the thesis takes Dayu Village in Wulijie Town, Yongchun County, Quanzhou City, Fujian Province as an example to make a comprehensive and systematic analysis on strengths, weaknesses, opportunities and threats of Dayu Village's beautiful rural construction. According to the analysis, the thesis proposes to strengthen villages through talents and attach importance to the construction of talent think tank, diversify investment strategy to give full play to the funds integration, implement brand marketing strategy to expand sales channels of products and carry out the "Internet +" strategy to vigorously promote rural tourism.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hou Lin
AU  - Wanlu Lv
PY  - 2017/11
DA  - 2017/11
TI  - Research on Beautiful Rural Construction Based on SWOT Analysis—A Case Study of Dayu Village in Yongchun County
BT  - Proceedings of the 2nd International Conference on Humanities Science and Society Development (ICHSSD 2017)
PB  - Atlantis Press
SP  - 256
EP  - 259
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-17.2018.52
DO  - 10.2991/ichssd-17.2018.52
ID  - Lin2017/11
ER  -