Consumption Intention of Online Game based on Motivation Theory

DOI

10.2991/ichssd-17.2018.16How to use a DOI?

Keywords

Motivation theory, Online game, Consumption intention.

Abstract

In view of the consumption potential of young online game players in China, this study collected 385 valid samples through questionnaire survey to explore the influencing factors of their consumption intention. The results show that the player's achievement experience and immersion experience have a significant positive impact on the trust at the same time, and the trust and social experience have a significant positive effect on the game consumption intention. This study also confirms the importance of the motivation theory for the consumption intention of online games.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wan-Lin Lee
AU  - Delphine Ya-Chu Chan
PY  - 2017/11
DA  - 2017/11
TI  - Consumption Intention of Online Game based on Motivation Theory
BT  - Proceedings of the 2nd International Conference on Humanities Science and Society Development (ICHSSD 2017)
PB  - Atlantis Press
SP  - 83
EP  - 86
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-17.2018.16
DO  - 10.2991/ichssd-17.2018.16
ID  - Lee2017/11
ER  -