Ordering of Multi-product Considering Consumer's Anticipated Regret

DOI

10.2991/ichssd-17.2018.15How to use a DOI?

Keywords

strategy consumer; expected regret; multi-product ordering

Abstract

Based on the consideration of the strategic consumer's anticipated regret, this paper builds a multi-product ordering model, studies the influence of anticipated regret and product diversity on the decision-making, and gives the consumers' decision under different conditions. Results of the studies show that more and more consumers will wait to buy low-quality products in the second period with the enlargement of quality factor and the availability in the second period.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fu-ming Chen
AU  - Tao-feng Ye
AU  - Kang-kang Ge
PY  - 2017/11
DA  - 2017/11
TI  - Ordering of Multi-product Considering Consumer's Anticipated Regret
BT  - Proceedings of the 2nd International Conference on Humanities Science and Society Development (ICHSSD 2017)
PB  - Atlantis Press
SP  - 78
EP  - 82
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-17.2018.15
DO  - 10.2991/ichssd-17.2018.15
ID  - Chen2017/11
ER  -