How We Media should Promote the Development of Traditional Culture-Taking the 24 Solar Terms as an Example

DOI

10.2991/978-2-494069-89-3_18How to use a DOI?

Keywords

We Media; Traditional Culture; Development; 24 Solar Terms

Abstract

Nowadays, China, due to the increasing reform and opening up, attracts a large number of western cultures and suddenly comes into contact with many new foreign things. The original concept of so-called traditional culture is slowly diluted in this process. Excellent traditional culture, as the source of the Chinese nation's spirituality, cannot be forgotten at any time or place. However, in recent years, because of people's fast pace of life, almost no one has been willing to contact those "time-consuming and laborious" social traditional cultures, so the development of traditional culture in recent years is not good. Then, in the era of new media, how to use new media to promote the development of traditional culture has become an important issue. This paper uses quantitative methods and takes the 24 solar terms as an example to explore. It is concluded that the revival and inheritance of excellent traditional culture should be actively integrated into The Times, and use the we-media platform to promote the traditional mass culture to the public, so that more people can understand the traditional culture, and give the traditional culture stronger vitality and competitiveness.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yiyang Jiang
PY  - 2022
DA  - 2022/12/30
TI  - How We Media should Promote the Development of Traditional Culture-Taking the 24 Solar Terms as an Example
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 147
EP  - 154
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_18
DO  - 10.2991/978-2-494069-89-3_18
ID  - Jiang2022
ER  -