A Study on the Coopetition Mechanism of Tourism Destinations in the Perspective of Holistic Tourism: —— Take Suzhou and Wuxi as Examples

DOI

10.2991/978-2-494069-89-3_62How to use a DOI?

Keywords

Destination image; Competition and cooperation; Territorial tourism; Social network analysis

Abstract

Healthy competition and cooperation among tourism destinations is a critical way to achieve sustainable development, and can promote to enhance the overall competitiveness of regional destinations. However, studies have focused on the impact of competition and cooperation on the development of tourism destinations, but there is a lack of exploration of the mechanisms behind competition and cooperation, which need to be improved. Competition and cooperation in tourism destinations require a unified destination image and reasonable integration of tourism resources with other resources. Therefore, the article takes Suzhou and Wuxi as the subject of analysis to explore the competition and cooperation across destinations under holistic tourism. The analysis process is divided into two steps. First, the relationship between the tourism images of Suzhou and Wuxi is explored through content analysis and social network analysis. On the basis, the feasibility of integrating the destination image elements with various resources is explored with the guidance of the concept of holistic tourism. The results show that the competition between Suzhou and Wuxi should balance the unity and differences between the two destinations. While building a destination cooperation mechanism through a unified destination image, infrastructure integration and joint regional management organisation, the cooperation between Suzhou and Wuxi should also respect the differentiated competition between destinations, to realise the complementarity of local characteristics and destination cooperation with the breakthrough of Suzhou's solidified garden image and upgrade of Wuxi's eco-quality products.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Songyang Gang
PY  - 2022
DA  - 2022/12/30
TI  - A Study on the Coopetition Mechanism of Tourism Destinations in the Perspective of Holistic Tourism: —— Take Suzhou and Wuxi as Examples
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 530
EP  - 545
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_62
DO  - 10.2991/978-2-494069-89-3_62
ID  - Gang2022
ER  -