Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)

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The Survival of Physical Bookstore Under Digital Transformation

Authors
Mandi Li1, Suyi Shi2, *
1Maple Leaf School, Tianjin Campus, Teda, Tianjin, China
2Kang Chiao International School East China, Kunshan, Jiangsu, China
*Corresponding author. Email: 20031175@students.mapleleafedu.com
Corresponding Author
Suyi Shi
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-89-3_260How to use a DOI?
Keywords
Physical Bookstore; Cultural Creativity; Online Economy
Abstract

Physical bookstores are gradually shifting from traditional book retailing to a cultural space that fulfills intellectual, emotional, and aesthetic requirements. However, there is increasing concern over how physical bookstores can transform and upgrade themselves with the assistance of technologies to match the current need of readers. This article uses textual analysis to identify the current situation of entity bookstores’ management. The theoretical framework includes symbolic value, Goffman’s frontstage and backstage theory, and Joshua Meyrowitz’s medium theory. This study has examined the survival of the physical bookstores through different aspects. Online bookshops can provide good quality goods at low prices while offline bookstores can offer a wide range of cultural entertainment in which readers can engage. However, physical bookstores still face a series of problems, including interior design, readers’ multiple requirements, and no subsidies. The insights gained from this study may be of practical significance for the transformation of physical bookstores.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-89-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-89-3_260How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mandi Li
AU  - Suyi Shi
PY  - 2022
DA  - 2022/12/30
TI  - The Survival of Physical Bookstore Under Digital Transformation
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 2265
EP  - 2271
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_260
DO  - 10.2991/978-2-494069-89-3_260
ID  - Li2022
ER  -