Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)

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The Research on the Impact of the Short Videos’ Quality on User Experience

Take TikTok as An Example

Authors
Yongxi Lu1, *, Xingyu Pan2, *, Fangtong Song3, *
1Guangdong Province, International College, Guangdong University of Foreign Studies, Guangzhou City, 510420, China
2Tianhecheng Experimental High School, Tianjin City, 300000, China
3Academy of Fine Arts, Anhui Normal University, Anhui Province, Wuhu City, 241002, China
*Corresponding author.
*Corresponding author.
*Corresponding author. Email: fangtong_song@ahnu.edu.cn
Corresponding Authors
Yongxi Lu, Xingyu Pan, Fangtong Song
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-89-3_195How to use a DOI?
Keywords
Video Quality; User Experience; Communication Power
Abstract

The short videos is a crucial subject for studying the influencing factors of self-media communication power in recent times. The large market share of the media currently occupied by the short videos and the platform construction of the application itself, and play a significant role in the selection operation and continuous use of users. By improving the sense of user experience through video quality, video content can be improved, and communication strategies can be optimized by focusing on user experience. This paper takes the quality of short videos and user experience as the research objects, uses in-depth interviews to analyze audiences’ perceptions of the quality of short videos, and extracts their corresponding suggestions. The research results reveal that short video quality can be improved through content innovation, novel topic selection, authentic video feeling, filming format, and enhancing user immersion and interaction. At the same time, attention to platform construction can also make the quality of short videos affect the sense of user experience from different angles and improve the quality of video dissemination.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-89-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-89-3_195How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yongxi Lu
AU  - Xingyu Pan
AU  - Fangtong Song
PY  - 2022
DA  - 2022/12/30
TI  - The Research on the Impact of the Short Videos’ Quality on User Experience
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 1694
EP  - 1704
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_195
DO  - 10.2991/978-2-494069-89-3_195
ID  - Lu2022
ER  -