Transformation of Fan Culture Under the Influence of Social Media

Bolin Jia; Jiaying Li; Jingkun Ma

doi:10.2991/assehr.k.211220.375

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Transformation of Fan Culture Under the Influence of Social Media

Authors

Bolin Jia¹^{, a}^{, †}^{, *}, Jiaying Li²^{, b}^{, †}^{, *}, Jingkun Ma³^{, c}^{, †}^{, *}

¹School of Journalism and Communication, Chongqing University, 401331, Chongqing, China.

²Duke Kunshan University, 215316, Suzhou, Jiangsu, China.

³School of Interpreting and Translation, Beijing International Studies University, 100024, Beijing, China.

^b

jiaying.li@dukekunshan.edu.cn

^c

2018220767@stu.bisu.edu.cn

^†

These authors contributed equally.

^*Corresponding author. Email: ^a20181448@cqu.edu.cn

Corresponding Authors

Bolin Jia, Jiaying Li, Jingkun Ma

Available Online 24 December 2021.

DOI: 10.2991/assehr.k.211220.375 How to use a DOI?
Keywords: Social Media; Fan Culture; Participatory Culture; Fan Economy
Abstract: Nowadays, fandom and fan culture have step into the eyes of the public gradually. Many people are curious about how this subculture carries weight to society. In this article, we mainly focus on discussing two problems. The first is how the development of social media and technology influences fandom. The second is how the fan culture influence back to the economy and society. For the importance, our study could help with the further study on fan culture, social media, explore their relationship, and help the audience have a better understanding of fandom and fan culture and their working principle under the surface. The method we choose to solve the problem is literature review. Through reviewing journal articles searched from google scholar, China National Knowledge Infrastructure (CNKI), and some secondary data from media reports. And we find that fan culture can be considered participatory culture, which was promoted by the development of social media (development of technology pushes the change of social media). And as the participatory culture grows, fans change their roles and actively influence back society. Our general findings are that emerging new media promote the role change of fans, push the subculture to stand on the stage of mainstream culture, and become a stream that cannot be ignored in the social economy. Our work can be used in entertainment media firms, which helps them have a better acquaintance with their targeted customer and helps the relative department govern the fandom market.
Open Access: This is an open access article under the CC BY-NC license.

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Volume Title: Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 24 December 2021
ISBN: 978-94-6239-495-7
ISSN: 2352-5398
DOI: 10.2991/assehr.k.211220.375 How to use a DOI?
Open Access: This is an open access article under the CC BY-NC license.

Cite this article

ris enw bib

TY  - CONF
AU  - Bolin Jia
AU  - Jiaying Li
AU  - Jingkun Ma
PY  - 2021
DA  - 2021/12/24
TI  - Transformation of Fan Culture Under the Influence of Social Media
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 2173
EP  - 2178
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.375
DO  - 10.2991/assehr.k.211220.375
ID  - Jia2021
ER  -

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