Study on the Communication Problems and Countermeasures of TCM Culture under the Vision of Healthy China

DOI

10.2991/assehr.k.211220.390How to use a DOI?

Keywords

Healthy China; TCM culture; communication; countermeasures

Abstract

Combined with the present status of development of TCM and the idea of “Healthy China”, this paper analyzes the main problems existing in the communication of TCM culture and the corresponding countermeasures.The countermeasures include the TCM education popularization strategy, the effective promotion strategy of TCM culture and the TCM culture brand building strategy. The healthy development of TCM culture needs the joint efforts of the government, the market, the media industry and other aspects.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Zhou Ping
AU  - Zhu Danni
PY  - 2021
DA  - 2021/12/24
TI  - Study on the Communication Problems and Countermeasures of TCM Culture under the Vision of Healthy China
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 2262
EP  - 2265
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.390
DO  - 10.2991/assehr.k.211220.390
ID  - Ping2021
ER  -