The Linguistic Features of “Clickbait” in Chinese Websites
Authors
Xinyu Lun*
International College of Macau University of Science and Technology, Macau, China
*Corresponding author. Email: 2009853put30001@student.must.edu.mo
Corresponding Author
Xinyu Lun
Available Online 24 December 2021.
- DOI
- 10.2991/assehr.k.211220.337How to use a DOI?
- Keywords
- “clickbait”; vocabulary characteristics; sentence feature; the principle of cooperation
- Abstract
This article examines the word and sentence characteristics of “clickbait” in Chinese websites. In terms of words, celebrity names, suspenseful words, violent or pornographic words, and exaggerated words are commonly used types in “clickbait.” The widely used sentence patterns of “clickbait” include exclamation sentences, omission sentences, interrogative sentences, and rhetorical question sentences. Through the principle of cooperation, these types of words and sentence patterns are to attract readers and increase click-through rates, which is not a good thing for the credibility of the media.
- Copyright
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Xinyu Lun PY - 2021 DA - 2021/12/24 TI - The Linguistic Features of “Clickbait” in Chinese Websites BT - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021) PB - Atlantis Press SP - 1976 EP - 1979 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211220.337 DO - 10.2991/assehr.k.211220.337 ID - Lun2021 ER -